Marketing Analyst (Salesforce/Pardot) - NBS
Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.
As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.The Marketing Analyst’s primary focus is to work with the marketing team and the data science team, along with various other departments within Nelnet to identify actionable marketing opportunities and measure marketing performance through sophisticated analytics, dashboards and reporting. This position supports a wide range of projects across Nelnet Business Solution brands to generate insights for the business which lead to effective multi-channel marketing and sales strategies. In addition, the Marketing Analyst is responsible for the development and distribution of quantitative and qualitative marketing analysis reports.
Work independently to provide analytical and statistical expertise to help inform the strategy for the marketing team. Identify data driven insights as they relate to channel and audience performance and provide suggestions for improvement. Develop actionable customer, brand and market insights that will be leveraged for strategic planning, program development and creative production. Develop and distribute quantitative and qualitative marketing analysis reports and dashboards in Salesforce CRM, Pardot, Google Data Studio, and other platforms. Ability to tell a story with data and communicate insights effectively. Continually analyze and improve our marketing programs (managing spend, response rates, MQL, SQL, ROI, LTV, and attribution). Produce forecasts of lead initiatives and track program results to help inform and implement efficient, effective strategies. Handle all technical phases of an analytical project, ultimately producing data and other deliverables for presentation to internal stakeholders. Assist in the development and execution of test design and planning of multi-channel marketing programs. Become the subject matter expert on marketing/sales analysis and statistical methodologies for the business.
Wage for this role is: $70k-$75k
Bachelor’s degree in Marketing, Business, Data Science, Statistics, Mathematics, or related field. MBA preferred.
2-5 years of marketing or business analysis. Experience in various statistical techniques and data mining methodologies. Experience with Salesforce, Pardot, and Google Analytics preferred. Strong communication experience with multiple teams. Prior project management experience.
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
Strong proficiency in all Microsoft Office modules. Superior verbal and written communication skills, with the ability to communicate with individuals at all levels in the company in an articulate, professional manner. Effective time management skills with the ability to consistently meet deadlines. Ability to handle multiple projects at one time, prioritize, and identify what needs to be done and take accountability for those tasks. Strong analytics toolset skills: PowerBI, Snowflake, Google Analytics, SAS, or SQL. Effective ability to represent insights in PowerPoint, Excel, and other software packages to produce high quality presentations. Capable of independent problem solving. Attention to detail is a must.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.
Nelnet is a Drug Free and Tobacco Free Workplace.
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.
Nelnet is a Drug Free and Tobacco Free Workplace.