We are Send Payments

Send is a high-growth, award-winning payments company, delivering embedded finance solutions to some of the world’s top brands. We exist to help businesses elevate how they connect and transact with their customers globally. Our mission is to create globally connected payment solutions that build lasting customer relationships. By blending smart technology with exceptional customer experience, we embed these values into everything we do.

With a vision to unite companies and customers through seamless experiences that transcend borders, Send is already making a mark in the international payments and fintech space. Trusted by brands like Woolworths Team Bank, Flight Centre, PEXA, and BankVic, we’re driving innovation and growth for our partners. As we continue to expand globally, we’re looking to grow our teams and strengthen our product offerings to support the exciting opportunities ahead.

Culture & Values

At Send, we value both your work and how you approach it. We’re a team of ambitious, diverse individuals who thrive on collaboration and fresh ideas. It’s not just about excelling in your role but also aligning with our values and enriching our culture. We foster open dialogue, feedback, and teamwork, and we hold everyone accountable for both their performance and the positive impact they bring to the team.

Our values-led culture inspires us to continuously deliver the best experiences for both our team and customers:

Aim Up, Fail Forward: We move fast, experiment, test, verify, and learn then repeat.

Customers At Our Core: It's our aim to delight, add value, and provide an outstanding experience at every touch point.

Think Like an Owner: Our colleagues put their trust in us to carefully balance risk with reward, and to make decisions for which we’re 100% accountable.

Bring Your Best: We pour passion into our work, set high standards and always drive each other forward.

Create a Place You Want to Work: We’re flexible, compassionate, playful and honest.

Role Purpose

The Head of Marketing is the most senior marketing leader at Send, responsible for defining and executing our end-to-end marketing strategy. Sitting on the LeadCo, this role blends strategy, leadership, and hands-on delivery across brand, demand generation, content, digital marketing, and market strategy.

You will be a key growth driver across the business, partnering cross-functionally with Sales, Product, and Partnerships to bring our value proposition to life, generate demand in regulated verticals, and amplify Send’s voice in the global payments space.

This role requires a strategic thinker who’s not afraid to roll up their sleeves and execute, from setting marketing vision to delivering assets, campaigns, and analytics that move the needle.

Key Accountabilities

• Represent Marketing at the LeadCo level, working as a peer to Enterprise Partnerships and Account Management
• Lead the development of a cross-vertical marketing strategy, aligned to company and CGO priorities
• Own and deliver integrated marketing programs from brand awareness to B2B acquisition and retention
• Drive clear GTM positioning and messaging in partnership with Product and Commercial
• Shape Send’s brand identity and thought leadership through content, digital, PR, and creative campaigns
• Execute hands-on where needed including performance marketing, email journeys, social, and events
• Conduct market sizing, persona definition, and competitive analysis to guide vertical expansion
• Oversee CRM and funnel performance across HubSpot, Google Analytics, and marketing automation tools
• Plan and manage the marketing budget; track and communicate ROI for all marketing investments
• Lead and scale a high-performing marketing team; restructure or in-house capabilities as needed
• Manage external vendors and agencies for delivery across brand, creative, content, and digital

Key Metrics (FY26)

• Growth in qualified pipeline across priority verticals
• Brand perception uplift and awareness in priority verticals
• Strong execution of GTM initiatives with measurable business impact
• Increased customer advocacy through NPS, case studies, and testimonials
• Marketing capability uplift (internal team maturity and agency performance)

Experience & Qualifications

• 10+ years of B2B marketing experience, including senior leadership roles
• Strong track record in regulated industries (e.g. payments, legal, fintech)
• Proven ability to lead full-funnel programs: brand, acquisition, conversion, and retention
• Startup or scale-up experience strongly preferred
• Experience with global or multi-region marketing desirable
• Deep expertise in content marketing, executive comms, and thought leadership
• Skilled in CRM (HubSpot preferred), analytics, and performance marketing tools
• Strong commercial acumen, creative judgement, and storytelling capability

Discover the Perks of Joining Us

• ESOP for All: Eligibility for our Employee Share Option Plan.
• Me Days: 4 additional days off every year on top of regular entitlements.
• Celebrate Together: Half-yearly parties, town halls, and monthly events unite us.
• Pet-Friendly Office: We understand the joy that pets bring!
• 2024 AFR Best Places to Work Nominee and Winner of Best Practice, Employee Wellness

Why Choose Send?

At Send, we thrive on a flat and inclusive team structure where every member plays a pivotal role in our success. We believe in the power of proactive collaboration, recognising the immense value of fresh perspectives. Our team is committed to fostering diversity, adaptability, and a shared determination to push boundaries and achieve extraordinary growth. Regardless of your background or how you identify, we invite you to be a part of our journey. Join us and contribute to something exceptional!