Shift

shift.com.au

Shift provides credit and payment platforms that help Australian businesses trade, pay, and access funds. Established in 2014, Shift has supported the growth aspirations of over 25,000 businesses, offering products like business loans, equipment financing, and trade accounts. The company differentiates itself through technology-enabled solutions that streamline financial management, providing businesses with real-time insights and flexible credit options. With a focus on small to medium-sized enterprises (SMEs), Shift has seen a compound annual growth rate (CAGR) of over 10% for 65% of its customers since 2019, positioning itself as a leader in the embedded finance space.