Growth Marketing Manager, Japan
Stripe
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Self-serve marketing is a team of performance-driven marketers on a mission to acquire, convert and grow millions of merchants globally across Stripe’s full suite of financial products. Responsible for driving revenue through scalable self-serve motions, we are part of the Growth organization: a cross-functional team of engineers, scientists, marketers, designers and product managers that deliver the insights, algorithms, systems, and user-facing experiences that fuel Stripe’s growth. In short, we make it easy for Startups and SMBs to act on their interest with Stripe.
What you’ll do
We are seeking an experienced and passionate growth marketer who will help to build and execute on the self-serve marketing strategy. Our vision is to make it easier for users to get started and help them grow by providing them with the greatest value at each stage of their relationship with Stripe. You will be a part of the team responsible for delivering on this vision and driving revenue in Japan. You will lead key strategic marketing initiatives and execute personalized cross-channel nurture campaigns and triggered programs to help users get started on Stripe. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning and iteration.
Responsibilities
- Be accountable for driving conversion of new user signups in Japan.
- Build a marketing plan to help users in Japan get started with Stripe, and develop scalable campaigns and nurture programs to drive conversion. Localize campaigns to adapt to local market needs.
- Design and execute marketing experiments to test hypotheses, learn from results, and iterate on the approach.
- Set out measures of success, key metrics and objectives for campaigns, and oversee reporting and performance of initiatives to enable optimization.
- Partner with the local business lead and User Experience Research teams to understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey.
- Partner with the Growth Data Science and Engineering teams to leverage data and ML-driven techniques to create sequenced and personalized scalable programs and user experiences.
- Partner with the Data Science and Analytics teams to develop data-driven analysis, set and measure against targets, and develop reporting capabilities to monitor and analyze success.
- Maintain a high bar for marketing creative and copy, and partner with the Design team to deliver world-class campaigns with high quality design.
- Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful user experiences.
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of work experience
- 5+ years of experience in a marketing role designing and launching campaigns
- 3+ years of experience working for a North American company in Japan
- 3+ years of experience in self-serve funnel motions
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns
- 3+ years of experience writing marketing briefs
- 3+ years of experience leveraging data and ML-driven techniques
Preferred qualifications
- 10+ years of work experience
- 3+ years of experience in technology industry marketing
- 3+ years of experience in Fintech or B2B Software industries
- 3+ years experience working as a marketing expert in a cross-functional growth team
- 3+ years of experience creating and launching campaigns globally, and localizing to adapt to market needs
This role is available either in an office or a remote location (typically, 35+ miles or 56+ km from a Stripe office).
Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.
A remote location, in most cases, is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently or plan to live.
The annual salary range for this role in the primary location is ¥12,566,200 - ¥18,849,400. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.
Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.
Office locations
Tokyo
Remote locations
Remote in Japan
Team
Marketing
Job type
Full time