ThinkMarkets is a global financial technology company specializing in multi-asset trading solutions for clients, regulated by several leading authorities including the FCA and regulators across the EU and Australia/New Zealand. Established in 2010 in Chicago, we have built a reputation for innovation, reliability, and client-focused service across six continents.

Our flagship proprietary platform, ThinkTrader, enables clients to access global markets 24 hours a day across more than 4,000 instruments. ThinkTrader has earned industry recognition, including the #1 Innovation Award for Traders' Gym, our proprietary backtesting tool, and Best Mobile Trading Platform at the Global Forex Awards. With advanced features such as Signal Centre, TradingView integration, and TrendRisk Scanner, ThinkTrader is positioned to challenge legacy platforms and lead the next generation of trading technology.

We are seeking a Head of Marketing - ThinkTrader to join our global leadership team in Chicago. This is a role for someone who believes that the future of marketing is AI-augmented. You will have full ownership of marketing strategy and execution for ThinkTrader, with a clear mandate to accelerate retail trader acquisition, drive measurable growth, and build a high-performing, scalable marketing function that leverages AI tools and agentic workflows to operate at scale with a lean team.

This is a strategic leadership position suited to a highly technical, data-driven marketing executive with expertise in marketing technology , customer journeys, audience modelling, creative and AI.

This role is based in our Chicago office (hybrid, approximately 3 days per week in-office), providing direct access to executive leadership and proximity to our CEO.

Key Responsibilities

Acquisition & Growth Strategy

• Define and execute a global acquisition strategy to drive retail trader growth with cross functional domain knowledge spanning performance marketing, brand, creative, campaign and automation.
• Own the full marketing funnel from awareness through to funded and active trader, optimizing conversion rates, retention, and lifetime value at each stage.
• Lead performance marketing initiatives across paid media, programmatic, SEM, mobile app marketing, affiliates, and strategic partnerships, with clear accountability for CAC, LTV, funnel performance, and return on spend
• Demonstrate working knowledge of Google Marketing Platform (GMP) stack including Google Ads, DV360, Campaign Manager, and Google Analytics.
• Lead mobile app strategy, including ASO, app install campaigns, and in-app engagement optimization.

Team Leadership & Operational Excellence

• Build and lead a small, high-performing marketing team, prioritizing efficiency and leveraging AI tools and automation to maximize output and scalability.
• Act as the senior marketing stakeholder for ThinkTrader, collaborating with Product, Engineering, and Operations teams.
• Manage and allocate marketing budgets effectively, ensuring ROI-driven execution at scale.

Requirements

• 8+ years of experience with a track record of marketing a trading platform, fintech product, or similar offering.
• Hands-on experience leading data-driven acquisition initiatives across performance marketing, growth funnels, attribution, and lifecycle marketing for platforms or mobile applications.
• Demonstrated ability to build and scale efficient marketing teams, with a strong orientation toward AI and automation.
• Strong analytical mindset with practical experience using performance, attribution, and marketing automation tools.
• A technical foundation is preferred, with a Bachelor’s degree in Engineering, Computer Science, Mathematics, Physics, or another quantitative discipline, alongside strong marketing expertise.
• Willingness to work hybrid from the Chicago office (approximately 3 days per week in-office).