The Role

The Product Marketer will be instrumental in driving the go-to-market strategy for our new B2B software solution, with a specific focus on the creation of GTM materials and enabling sales and partnership efforts. This individual will work closely with the VP of Product and cross-functional teams to ensure successful product launches and market penetration. This role requires a deep understanding of market needs and the ability to translate product features into compelling sales narratives.

Responsibilities

• GTM Material: Lead the development of all go-to-market materials, including sales decks, product brochures, case studies, and demo scripts for our new product release. Centralise and manage these materials to set us up for scaling the GTM function.
• Sales Enablement: Develop and provide comprehensive training materials and sessions for the sales team, ensuring they are equipped to effectively sell and advocate for the product.
• Partnership Enablement: Collaborate with sales and partnerships team to create strategies and materials, fostering strong relationships and alignment with key partners.
• Market Research and Insights: Conduct market research to understand customer pain points and preferences, tailoring GTM materials to address these effectively.
• Messaging & Positioning: Craft compelling messaging and positioning that clearly communicates the value proposition of the product to both sales teams and end customers.
• Feedback: Regularly gather feedback from sales and partners to refine GTM strategies and materials. This includes current product releases and future innovation opportunities.
• Cross-functional Collaboration: Work closely with product management, marketing, and customer success teams to ensure cohesive and consistent messaging across all channels.
• Performance Tracking: Monitor and analyse the effectiveness of GTM materials and sales enablement efforts, making data-driven adjustments as needed.

Experience

• Minimum of 3-5 years of experience in product marketing, preferably in B2B software solutions.
• Proven track record in developing and executing successful GTM strategies.
• Strong understanding of the software industry and market dynamics.
• Excellent communication and storytelling skills.
• Ability to work cross-functionally and influence without direct authority.
• Creative and strategic thinking capabilities. Keen eye for quality and consistency.
• Strong project management and organisational skills.
• Ability to work in a fast-paced and dynamic environment.

Our Benefits

• Flexible, hybrid working culture - office at Fora Great Eastern Street, with access to all UK Fora spaces
• 25 days holiday plus public holidays
• An extra paid day off for your Birthday
• Community Day – paid volunteering day
• Trade Ledger Tokens - monthly recognition awards
• Individual and team learning budgets
• Social budgets
• Employee share options
• Private healthcare through Vitality and additional benefits through YuLife
• Pension, life insurance, employee assistance program and income protection
• Cycle to work scheme