Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

As part of our mission, we want to expand our product to more and more countries — and the Middle East and African regions are a key focus for us. Our goal is to offer an account that allows people to send, receive, hold, and spend money in a simple, instant, and low-cost way across the world.

This role will sit within the MEA regional team, mapping opportunities across the region and planning how to expand our product. It’s essential that the team deeply understands the local customers and their needs.

We expect the MEA PMM to be the voice of the customer within the team — helping Wise build a product that truly fits user needs across different countries in the region, with a strong focus on markets like the UAE, Saudi Arabia, South Africa, Turkey, and Israel.

This position will also help us scale by working closely with the marketing team to plan launches and craft strategies that support our growth — delivering messages that clearly and effectively communicate the product to customers.

Do you know the MEA region well and want to help us build a better product for these users?

Your Role:

• Collaborate with the research team to gain a comprehensive understanding of our local customers, business or consumer, identifying key customer demographics, trends, and opportunities.
• Influence the product roadmap, utilising market and customer insights ranging from UX localisation to new features.
• Work closely with growth marketing managers on new product and feature launches by providing clear insights into target customers, key benefits, core messaging and competitive insights.
• Regularly monitor and analyse retention metrics, NPS scores, and CS feedback to refine our product offerings and elevate customer satisfaction.
• Identifying key areas of improvement across product discovery and ensuring they are aligned to local customer needs
• Working closely with the regional marketing team, providing essential information for their creative processes and validating materials to ensure they accurately represent the product offering.
• Support our global product teams with local knowledge, ensuring that the global teams will enhance our global product by taking into consideration our local specifications.
• You will serve as the local user voice across multiple teams, ensuring that both product and marketing teams make the best decisions based on user needs.

This Role Will Give You the Opportunity to:

• Directly influence our regional product strategy, impacting how companies and customers manage their international financial transactions.
• Work with a talented, diverse team to develop and implement innovative marketing solutions in the regional team.
• Make data-driven decisions that significantly improve our service and product offerings for businesses and consumers.
• Influence and motivate a cross-functional team, fostering a culture of innovation, responsiveness, and excellence.

Skills That Might Describe You:

• Proven experience in product marketing, with a focus on multi-country or regional strategies. Extra points for persons with MEA experience.
• Strong analytical ability to understand complex market dynamics and translate them into actionable marketing strategies.
• Skilled in cross-functional collaboration, aligning product development with market and user insights.
• Proficient in data analysis, identifying trends, and opportunities in global markets, with a focus on NPS and CS feedback.
• Excellent communication skills, proficient in English, capable of working effectively in a diverse, multinational environment.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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